Margaret Howell S/S12 Campaign
Published 2 months ago
In the early 1990s, the designer Margaret Howell c...
- Text by Bruna Volpi
In the early 1990s, designer Margaret Howell worked together with photographer Koto Bolofo on an ad campaign. Now, a whole decade later, and they've done it again, this time to showcase the lifestyle brand's vision for S/S12. An ode to the 90s itself and a document of the making of the label's classic white cotton shirt, the campaign describes Howell's attention to detail and specialist production, the first in a series of collaborations focusing on the brand's core products whilst delivering that unique punch of simple, old school and authentic cool that informs Howell's designs.
