Nudie Jeans x Selfridges: Repair, Reuse, Reduce!
Published 2 months ago
Mourn your worn-out pair no more: from the 16th-19...
- Text by Bruna Volpi
Mourn your worn-out pair of jeans no more: from the 16th-19th of February, you can bring your old Nudie Jeans to Selfridges and watch their lifestyle-shaped character be brought back to life as the in-store Nudie Denim Specialists alter and repair them for free. You can also trade-in your personalised and repaired jeans to be recycled and re-sold as second hand, labeled with 'good environmental choice' - in exchange, you'll get a clear eco-conscience and 20% off a brand new pair of 'Nudies'.
