Green Day x John Varvatos Spring 2012
Published 3 months ago
Inspired by Phillipe Petit's daredevil act in 'Man...
- Text by Bruna Volpi
Inspired the daredevil Phillipe Petit's in 'Man on Wire' and Charles C. Ebbets' classic 1932 photograph, 'Construction Workers Lunching on a Crossbeam', John Varvatos' Spring 2012 campaign stars the five-time GRAMMY Award winners, darlings of the early MTV music video craze and notorious punk-rockers Green Day at the metaphorical pinnacle of the music world (and the literal pinnacles of New York City).
Conceived by Yard and shot by Danny Clinch, the campaign embodies John Varvatos' ardent hunger for the Big Apple and the brand's affinity for rock 'n' roll style-makers, in a tradition that previously generated collaborations with the likes of Franz Ferdinand, Alice Cooper, Iggy Pop, Chris Cornell, Slash and Jimmy Page. Watch the campaign video HERE!
