Pin It
Cardi B
courtesy of Instagram/@iamcardib

Cardi B and Kendall Jenner are now also launching their own beauty brands


TextAlex Peters

Just when you thought there was no one left

We are well and truly in the midst of a celebrity beauty brand epidemic.

Ariana Grande, Hailey Bieber, Lady Gaga, and Gwen Stefani are all reportedly set to join the likes of Kylie, Rihanna, Kim and Madonna with their own lines make-up or skincare brands, and now the list is getting even longer with Cardi B and Kendall Jenner also lining up for their piece of the beauty pie.

This week it was reported that Kendall Jenner may well be following in the footsteps of sisters Kylie and Kim after she filed for a beauty trademark for “Kendall” and “Kendall Jenner,” according to the US Patent and Trademark Office. The patents would cover possible products across skin, hair, make-up and fragrance, including eau de parfum, hair-care preparations, bath and shower gels, body creams, skin cleansers, beauty masks, deodorant, lip gloss, nail polish and nail care preparations, among others.

An eponymous brand would mark Kendall’s first solo foray into the beauty world although she has previously fronted Estée Launder’s short lived millennial-targeted range Estée Edits and is currently the face of Proactive and a hair styling range from Formawell Beauty. Sister Kylie also teased earlier this year that she was working with Kendall on a collaboration for her own billion dollar beauty brand Kylie Cosmetics.

Cardi B, meanwhile, has also hinted that her make-up line may be in the works. Speaking in an interview with Entertainment Online, Cardi was asked if her beauty line was coming soon to which she laughed and responded “very.” This would also mark Cardi’s beauty debut although last year Tom Ford did release a blue-hued lipstick named after the rapper which sold out in two days.  

Elsewhere in beauty news, Kylie, arguably the OG celeb beauty brand founder of this new era, has expanded her empire into skincare with new range Kylie Skin. Launching on the 22nd of this month, the line will include a face wash, scrub, toner, serum, moisturiser and eye cream. Rihanna’s Fenty skincare is also reported to be in the works.  

Read Next
533758-800w
An introduction to chanting Digital Spa
Supplements ingestible edible beauty
The problem with ingestible beauty Digital Spa
Fitness
The future of fitness: innovation comes at a price Digital Spa
Blockchain
You can now sell your medical data through blockchain Digital Spa
Crytals (1)
QUIZ: What crystal are you? Digital Spa
Dance Movement Therapy
A lesson in therapeutic dance movement Digital Spa
aquaria
Drag Race's Aquaria spills the beans on her NYX eye collab Beauty news
baf4e8289d25a4ea52b93bcf29148560
An introduction to field recording Digital Spa
ketamine
Does ketamine have a future as a mainstream antidepressant? Digital Spa
37113339_251795382302980_2887840738865840128_n
Quiz: Which positive affirmation is right for you? Digital Spa
Donna Trope
Why the commodification of self-care might actually be a good thing Digital Spa
1218188
A lesson in breathwork Digital Spa
George Stone and Suzannah Pettigrew
This virtual simulation explores what spas will be like in the future Beauty Feature
22158794_173444696541915_7477370545726554112_n
An introduction to ASMR Digital Spa
Making wellness more inclusive-1
Are minority spaces the key to making wellness more inclusive? Digital Spa
Doom Yoga
A lesson with Do.omYoga Digital Spa