Pin It
Hailey Bieber
courtesy of Instagram/@haileybieber

Hailey Bieber Beauty might be the next celebrity make-up brand


TextSapphi Littleton

Is everyone just doing make-up now?

From “thank u next” beauty products to Fenty Skincare this week has been jammed packed with celebrities filing trademarks and now Hailey Bieber has joined the ever-growing ranks. According to the United States Patent and Trademark Office, the paperwork for “Bieber Beauty” was filed by Hailey’s company Rhodedeodato Corp. on April 10th, and is set to include “beauty and cosmetic products”.

With the details of the potential range minimal at this point, we can only speculate about what it might entail. Having spoken out about her struggles with acne earlier this year and also expressing her love of experimental makeup, anything is possible.

This will be Hailey’s first time releasing her own beauty line, but not the first time she’s worked with other global cosmetics brands, having appeared in L’Oréal Professional campaigns and partnered with Bare Minerals, which she is currently the face of.

Read Next
aquaria
Drag Race's Aquaria spills the beans on her NYX eye collab Beauty news
baf4e8289d25a4ea52b93bcf29148560
An introduction to field recording Digital Spa
ketamine
Does ketamine have a future as a mainstream antidepressant? Digital Spa
37113339_251795382302980_2887840738865840128_n
Quiz: Which positive affirmation is right for you? Digital Spa
Donna Trope
Why the commodification of self-care might actually be a good thing Digital Spa
1218188
A lesson in breathwork Digital Spa
George Stone and Suzannah Pettigrew
This virtual simulation explores what spas will be like in the future Beauty Feature
22158794_173444696541915_7477370545726554112_n
An introduction to ASMR Digital Spa
Making wellness more inclusive-1
Are minority spaces the key to making wellness more inclusive? Digital Spa
Doom Yoga
A lesson with Do.omYoga Digital Spa
Extreme wellness and placebo
Extreme wellness: how much is just placebo? Digital Spa
1530748205675
What's the next step for hallucinogens as a health cure? Digital Spa
53416970_322141915162702_3830750742624359031_n
Quiz: How can you improve your sexual wellness? Digital Spa
1122617
An introduction to positive affirmations Digital Spa
57648950_453959322097375_7973497350323033923_n
Quiz: How can colour therapy help you? Digital Spa
42895098_1977568602362759_6574256757615568450_n-1
A lesson in guided meditation Digital Spa