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Flesh makeup
courtesy of Instagram/@fleshbeauty

Why you need to know about make-up brand Flesh

TextAlex Peters

With shades to suit every skin tone and now limited edition holiday shades, Flesh is your new favourite make-up brand

Flesh may have only launched a few months ago but it’s already established itself as a firm favourite in the beauty community (their Illuminating Primer sold out in just one day). The brainchild of Linda Wells, founder and former editor-in-chief of Allure magazine and current chief creative officer at Revlon, Flesh’s ethos is built around redefining the meaning of “nude” in the beauty industry which has, in the past, referred to a shade of beige definitely not representative of a diverse population.

“It’s really focused on the idea of flesh being all flesh colours,” Wells told WWD in May. “We’re redefining the notion of what flesh colour really is and having it be inclusive on every level.”   

The foundation of the brand is their foundation, which comes in an impressive 40 shades ranging from Froth to Espresso. It’s not just the foundation, however, that is conceived for every skin tone. As Wells notes, other beauty products often lack diversity as well, “a vibrant colour on pale skin is different than a vibrant colour on dark skin,” she told WWD, and the brand’s range of 12 products are designed to accommodate and flatter all shades of skin.  

Flesh recently released their holiday collection – two limited edition shades of their best-selling, fan favourites Fleshpots: “Disco Nap” a champagne shimmer and “Enchantment” a silvery red; and an eyeshadow palette with shades of emerald, gold and crimson perfect for the party season.

The new collection, like the rest of the permanent products, is exclusive to Ulta and therefore not available outside of the U.S. However we are hopeful for an international release in the future!

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