Pin It
Byredo Sundazed
courtesy of Byredo

Byredo announces new Sundazed perfume


TextSapphi Littleton

Sun-lovers look no further

Winter may be dragging on but with Byredo’s newest scent you can bask in the summer sun all year long. Entitled Sundazed, meaning “to be seduced by the sun in a state of summer bliss,” this latest Eau de Parfum is a fragrance for sun-chasers everywhere. Inspired by an endless summer, this scent will evoke all those childhood memories of fairgrounds and long, sun-soaked days with top notes of Californian lemon and mandarin, a heart of neroli and Arabian jasmine and a base of sweet cotton candy and white musk. As well as the classic Eau de Parfum, Sundazed comes in limited edition hand cream and hair perfume form, in airport friendly travel sizes.

The supporting visual campaign sees photographer Craig McDean shoot his own daughter as she dances on the beach, accompanied by the Byredo logo illustrated in psychedelic style lettering, reflecting the overall dreamlike feel of the perfume.

The collection will be available at the exclusive pre-launch at Byredo flagship stores and online from April 25th and then will be on general sale from May 2nd.

Read Next
aquaria
Drag Race's Aquaria spills the beans on her NYX eye collab Beauty news
baf4e8289d25a4ea52b93bcf29148560
An introduction to field recording Digital Spa
ketamine
Does ketamine have a future as a mainstream antidepressant? Digital Spa
37113339_251795382302980_2887840738865840128_n
Quiz: Which positive affirmation is right for you? Digital Spa
Donna Trope
Why the commodification of self-care might actually be a good thing Digital Spa
1218188
A lesson in breathwork Digital Spa
George Stone and Suzannah Pettigrew
This virtual simulation explores what spas will be like in the future Beauty Feature
22158794_173444696541915_7477370545726554112_n
An introduction to ASMR Digital Spa
Making wellness more inclusive-1
Are minority spaces the key to making wellness more inclusive? Digital Spa
Doom Yoga
A lesson with Do.omYoga Digital Spa
Extreme wellness and placebo
Extreme wellness: how much is just placebo? Digital Spa
1530748205675
What's the next step for hallucinogens as a health cure? Digital Spa
53416970_322141915162702_3830750742624359031_n
Quiz: How can you improve your sexual wellness? Digital Spa
1122617
An introduction to positive affirmations Digital Spa
57648950_453959322097375_7973497350323033923_n
Quiz: How can colour therapy help you? Digital Spa
42895098_1977568602362759_6574256757615568450_n-1
A lesson in guided meditation Digital Spa