Kate Moross at Topshop

The illustrator draws in a shop window for two days.

We featured Kate Moross on Rise back in January 2007, as she was on her way to becoming one of the most sought-after young illustrators in London. Since then she's worked with everyone from Klaxons to White Heat to Nike to (of course) Dazed & Confused, and her highest-profile project so far, a range of clothes for Topshop, launched at the weekend. To celebrate, she spent two days drawing in the window of Topshop's flagship Oxford Street store.

Dazed Digital: What was the idea behind the installation?
Kate Moross: The basic idea was to create a manic black and white doodle that could cover the walls and the floor.  I used some of my reliable patterns and doodle fills, but brought in some symbols from electrical circuits (like resistors). I also started experimenting with disconnected lines and areas of empty space to contrast those that were built up.
DD: How much planning was involved with the design - were you nervous about being on display on the world's busiest street?
No planning - It was reckless! It was my first mural too.  I have done a ceiling at a party at about 5 o'clock in the morning, which was the trigger for suggesting the project to Topshop. I was the most nervous I have ever been, I am not used to having people watch me draw, but I soon calmed down after the first 30 minutes of drawing.
DD: How much involvement did you have with the design of the clothes themselves?
As for the shapes, I wanted simple silhouettes, nothing fussy or fancy, tees, jumpers and vests.  I wanted boys to be able to wear at least two of the cuts, and I saw a few taking them home so that made me really happy. A lot of the process is about what is popular and what sells, so I focused on the drawings, and Topshop worried about the rest.  I wondered if people thought I was going to come out with some really edgy shapes! Any one who knows me, only sees me in tees and hoodies. I wanted something wearable, affordable, bright and intricate.  It was great, though, that I got to design everything - the logo, the tags on the clothes, even the type that said what size each garment was, and they did it all exactly to my specs!
DD: Are people still confusing you with Kate Moss?
Erm - certainly not in person. I do think a few people were expecting to see her - they must have been really disappointed. I think she did a press meet on the friday at the Topshop offices, I wonder if it was planned on purpose?
DD: Anything else exciting coming up this year?
Lots! I am trawling through the last few months of my degree, and in the meanwhile, I am working for two clients, Nike and New Era. The projects are really different, and  am really excited to see what happens with them, so keep your eyes peeled.

Spread the love and vote for Dazed to win a Lovie award for...
Best Writing - Editorial,
Internet Video: Animation,
Internet Video: Music & Entertainment

More Arts+Culture