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tinder suck my socks

A threesome app is asking users to send Tinder sock pictures

Tinder is suing 3nder for copyright infringement, and in retaliation, the app for non-monogamous couples and singles has created the #TinderSuckMySocks movement

Tinder are intent on kicking a rival out the bed, launching a legal bid against the app aimed at people looking for threesomes. In response, 3nder have asked users to send Tinder pictures of their socks, fighting the power with #TinderSuckMySocks.

The Match Group, who own Tinder and are valued at £2 billion, are reportedly suing for trademark infringement, citing that ‘3nder’ is easily confused with ‘Tinder’. They said it gives the app for polyamorous couples an “unfair advantage”.

3nder founder Dimo Trifonov accused the dating app of “loading a nuclear weapon” against the eight-people strong firm. The last year alone saw their user base grew by 30 per cent and sent their revenue up by 980 per cent. Trifonov, however, is afraid that the giant company’s legal team could totally wipe them out. In a bid to get their own back, they’ve started the #TinderSuckMySocks hashtag and urged people to send Tinder pictures of their socks on Twitter.

The Guardian reports that the legal letter sent out by Tinder touts the name pronunciation as their reasoning for taking things to court. It reads: “Phonetically, the infringing mark is closely similar to the Tinder mark, as the obvious pronunciation of ‘3nder’ is ‘Thrinder’, which rhymes with Tinder.” Tinder wants them to remove any references to its name and shut down their website.

Rifonove claims that the name is pronounced differently in several countries, and that Grinder – the gay dating app that came before Tinder – is only marginally different.

“The whole thing is unfair, can I trademark the word coffee and then sue every coffee shop in the world?” Dimo Trifonov said. “Who does that? Evil corporations do that.”

3nder’s call to action to sock-wearing throuples said: “When a multi-billion corporation is after you, you don’t have many options but to fight back hard or just let them destroy you. On the outside Tinder is cute and friendly but if you look below the surface you will see it is one piece of a gigantic corporation hungry for more.” People have been responding in their dozens already. Our only query so far is: the striped ankles or blue Primark numbers?