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Satirical news writing has gotten so good, or people have become so stupid, that Facebook is testing out a new "satire" tag to warn readers that the content they're reading is just a lighthearted joke and they need to calm down.
Confused and angry Facebookers are sick and tired of being fooled by headlines such as "Geneticists Debate Ethics Of Cloning Humans And Forcing Them To Fight To Death In Pit For Our Amusement", to the extent that they've contacted Facebook to express their dissatisfaction.
In a statement, Facebook said: "We are running a small test which shows the text '[Satire]' in front of links to satirical articles in the related articles unit in News Feed. This is because we received feedback that people wanted a clearer way to distinguish satirical articles from others in these units."
Where does the categorisation end? Will we soon see articles labelled as "propaganda" or "utterly pointless yet potentially harmful cat video capable of invoking existentialist crisis"?
The Onion responded as the Onion tends to do – with more satire. An article titled "Area Facebook User Incredibly Stupid" pokes fun at the need to have everything to easy.
In case you're wondering, this short news piece is not satire.
Follow Thomas Gorton on Twitter here @angstromhoot