Holler If Ya Hear Me, the Broadway musical inspired by the rap tunes of Tupac, is to close in less than a week after poor ticket sales and bad reviews. The show endured a tough time at the hands of critic, described as a "tiring two-plus hours" by Billboard and "hamstrung by cliché" in Vulture. Consequently, it's become one of the worst-selling musicals ever staged on Broadway, taking in only 17% of potential ticket sales.
"It saddens me that due to the financial burdens of Broadway, I was unable to sustain this production longer in order to give it time to bloom on Broadway," producer Eric L. Gold said in a statement. "Tupac’s urgent socially important insights and the audiences’ nightly rousing standing ovations deserve to be experienced by the world."
The musical was the first Broadway production to draw inspiration from the life of a hip-hop artist and starred poet and rapper Saul Williams as the lead. Producers struggled to make the show appealing for typical Broadway audiences (read: bougie, middle-aged white people) while remaining true to the spirit of Tupac's songs – and it now seems like they were fighting a losing battle.
The doomed production will now close in five days, just a month after opening.