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From Brooke Candy's butt ink to shoutouts from Miley, Rihanna and other singers, cannabis is having a bit of a pop culture moment – and it seems that US states are fast catching up to its increasing mainstream acceptance by legalising marijuana (at least for medical purposes). But most TV broadcasters have been uncomfortable about running ads for marijuana-related companies and businesses. Until now, that is. On Monday, American TV broadcaster Comcast ran the first weed ad for a company called MarijuanaDoctors.com, a service that links medical marijuana patients with local doctors.
The slightly hokey ad stars a persuasive sushi dealer, and plays on the idea that you wouldn't buy sushi off the street; so why would you buy your weed there?
"Securing the airtime for our commercial on a major network was extremely difficult and at the same time, extremely satisfying," MarijuanaDoctors.com CEO Jason Draizin said in a statement. "We recognize that the sale and use of marijuana is still considered very controversial and we are pleased that Comcast understands that there are legitimate businesses providing legitimate and legal services to people who have legitimate needs."
The ad ran in the state of New Jersey, where medical marijuana has been legal since 2010, airing on Fox, CNN, Discovery and ESPN, but has watershed restrictions and can only be shown on major networks between 10pm – 5am. Perfect for those late night couch surfers catching a blaze.
Follow Thomas Gorton on Twitter here @angstromhoot
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