Get Dazed direct to your inbox
“It's all about taking it to the next level,” shouts cheeky London illustrator Hattie Stewart over a thundering house beat. Like six other street artists up on ladders in this west London studio, Stewart is shaping an original work as part of a 12-hour “creation event”. From a Danny Clinch image of a world-renowned footballer, the artists are reimagining Pepsi’s new campaign. “Being an illustrator I rarely get to work on this scale, which is something I've always wanted to do with my 'doodle-bombing',” she muses.
The other five artists are “doodle-bombing” in their own ways, giving these brawny subjects a tricolour Pepsi treatment. “It was a couple of months working with different sketches, different details,” explains Jaz, who was one of Argentina’s first graffiti artists when he started in the 90s. “When you paint a wall, a lot of the cases are you don’t know the specific place until the time you are there, so I try to be really open to the environment. It took almost two months, so it was a long process.” Two months of prep for one single day? Sounds tiring. “I like to be tired when I finish the paint,” laughs Jaz. “I feel sometimes it’s a kind of sport.”
Watch a time lapse video above – from birth to conception – of all six of these street meets sport art clashes.