'Play The Road' is a new software that synchronises motor and music in real time. Through advanced technology with every push of the pedal, turn of the wheel and jolt of the joystick, the Golf GTI's software reads the car's behaviour and creates music that is completely in tune with the driver. "We’ve created an experience that blends music, technology and emotion, turning the new Volkswagen Golf GTI into a responsive musical instrument," comments Tribal Worldwide's creative director Simon Poett. Months in preparation with some of the worlds best sound and engine technicians, the GTI makes selecting a journey's playlist on the iPod look laborious. Click play to witness the full experience.