The official colour of 2014

According to Pantone, 'radiant orchid' will be everywhere next year. Really

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Radiant Orchid pantone

Say hello to Radiant Orchid, the colour of 2014. At least, according to Pantone Colour Institute. According to the New Jersey-based company, which sets professional colour standards for the design industries and is best known for its colour matching tools, this shade of pinkish-purple (official title: PANTONE 18-3224) will dominate all of next year. Joan Collins will be delighted. 

According to Leatrice Eiseman, executive director of Pantone, the shade draws you in with "an enchanting harmony of fuchsia, purple and pink undertones, [inspiring] confidence and emanates great joy, love and health... Radiant Orchid reaches across the colour wheel to intrigue the eye and spark the imagination."

Presumably, this contrasts with last year's official colour, emerald. Or, in Pantone language, "a colour of elegance and beauty that enhances our sense of well-being, balance and harmony."

The firm claims that its colour of the year prediction, which has been going for a decade, influences product development and purchasing decisions in industrial design, fashion and home. Official caveat: it is unclear how Pantone decides on its colour of the year, which is heavily marketed.

Next year, we will all be wearing expensive shades of pinkish-purple (or purplish-pink, whatever). 

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PANTONE 18-3224 - or Radiant Orchid, for short Pantone

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