Francesco Vezzoli's Greed Online Premiere

Last month, Dazed Digital showed the trailer to Francesco Vezzoli's project Greed, a faux ad campaign for an imagined perfume. Directed by Roman Polanski and featuring Natalie Portman and Michelle Williams embroiled in a fierce battle over the fanciful scent, the spurious campaign attempts to isolate and imitate the hype created by the promotion of a new luxury product in the mass market. The premiere of the final film is being shown at the Gagosian Gallery in Rome tonight and DazedDigital are exclusively screening it online.

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