Nike launches "Feel London" project

A series exploring running and feeling launches from Nike's experimental London space

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Photo courtesy of Nike

From 11th to 20th October, Nike's 1948 space in Shoreditch will turn into a space where art and science come together for "Feel London," a series of workshops and events inspired by the Nike Free Hyperfeel. The programs include work by musicians, visual artists, and technologists, from Universal Everything to Daniel Widrig, Quayola, Natan Sinigaglia and Rhizomatiks, who have made interactive, digital pieces articulating feeling, comfort, design, freedom and connectivity. 

The workshops include one-of-a-kind activities, like creating a tactile foot casting based on a run around East London with designer Shamees Aden and barefoot runner Kris Rai (14th October), designing "skin" fabrics based on another run around East London (15th October) and composing a running performance with graphic artist Ben Drury and sound artist Yuri Suzuki (16th October). On 12th October (1 to 2 p.m.), the Nike Innovation Kitchen, Rhizomatiks, and Universal Everything will have a debate about the innovation of the Nike Free Hyperfeel from the perspectives of art and science, and on 14th October (7 to 8 p.m.), barefoot runner Kris Rai will be in conversation with an elite Nike athlete.

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Photo courtesy of Nike

On 17th October, Hellicar & Lewis (Pete Hellicar and Joel Gethin Lewis, who are also hosting a workshop with Nike Innovation Kitchen on 20th October) are debuting FEEL TV, which allows the public to attend and influence an event at 1948 through a live interactive online broadcast, which will be hosted on Dazed Digital. Associate Artists of the English National Ballet, the London Contemporary Orchestra, Redlight, Run Dem Crew, and other guests will host, perform and interact with viewers both in person and digitally, bringing online and offline together in an unprecedented way.

The 10 days of workshops and performances are open from 10 a.m. to 6 pm. on weekends and 10 a.m. to 8 p.m. on weekdays. On 11th October, the space opens at 1 p.m., and on 17th October, the space closes at 4 p.m. Book your spot for the workshops, workouts, and talks on www.nike.com/FeelLondon and visit the exhibition anytime without a reservation.

Look forward to more online stories about "Feel London" and the Free Hyperfeel on Dazed Digital.

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