PINAR & VIOLA X FRIEZE: Fair and Square

The radical graphic design duo interpret Frieze through Instagram

The Cosmos NHHN - Yayoi Kusama: 194x194 cm

Pinar & Viola are the Amsterdam-based artists-cum-graphic designers featured in Dazed’s November art issue. Pinar Demirdag and Viola Renate’s practice of “scanning contemporary culture” informs their artwork, so when the duo visited London for Frieze, they started out by cataloguing the Dazed office collection of animals and then went on to capture the mobile office of Frieze art dealers in their “eGallery Crops” series.

Here Renate and Demirdag present their latest take on Frieze, this time through Instagram. “This collection gives a 612x612 pixel insight to the square artworks of Frieze that are in sync with that custom-friendly social medium of today – Instagram. While most technologies try to give consumers the key to the future, Instagram's strategy is to transform social media photos into nostalgic polaroids. Within the communist/capitalist social media of ‘Generation Next’, Instagram filters become one of the few ways to make digital folk art of 2012… all through the device you hold as an extension of your hand.”

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