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Chad Moore’s Too Late, So Soon
“Julia Hotel Bed”Photography Chad Moore

Chad Moore’s dreamy photos capture a summer well spent

The photographer’s latest exhibition plays on the idea of extending a beautiful moment forever

“I still make photos for the same reasons that I was excited about when I first started,” reveals Florida-born, New York-based photographer Chad Moore. “The idea of seeing what someone or something looks like in a picture is still fascinating to me.” Moore is discussing his dreamy portraiture, in particular, his latest show in Paris, Too Late, So Soon. It’s a title which he says “isn’t actually very conceptual at all”, explaining that it actually refers to a notes folder on his computer that he has been adding to for seven years. “It’s a big list of things I overhear friends say; poems, lyrics, excerpts from books – things that strike me as relevant to my pictures, or just something sentimental or nice in general.” But, just like his photos, there’s a more emotional level to the title too. “When you’re with friends or a lover and really enjoying yourself, you lose track of time – something that we often don’t get to do anymore given we are so connected to our phones, computers, etc. When you lose track, it’s also really easy for the time to pass too quickly – that day or night is over… how’d it get too late, so soon?”

“I still make photos for the same reasons that I was excited about when I first started” – Chad Moore

This images themselves, Moore says, “represent the natural world through the lens of my ideal version of that world”. All the work was made over the summer, meaning the exhibition is filled with beautiful colours, and bodies embracing each other amongst mother nature. The press release adds that it’s about “extending a moment forever and giving viewers a chance to save memories, and a chance to make them”. His favourite photos from the show are “Tereza (Blue Moon)” and “Tereza (Floating)”. “These are both really important to the show,” he reveals. “I spent the end of the summer in Stockholm. Every morning early Tereza and I would go swimming at this place Langholmen, even though it was freezing. It was a really fascinating because while there are boats and things passing by, the water is incredibly clean. This became our morning ritual and that’s where the floating image comes from. That tradition was continued to an extent a few weeks later in Barcelona, although this time the ritual would be done late at night.”

This sense of spontaneity transcends the frames of the images into the Galerie du Jour Agnès b, where the exhibition runs until January. “When editing and installing a show, I think about the flow of the room and how a viewer will walk through it, but I’ve never thought about who would view the images while I was making them – I think that would completely ruin the quality,” he explains. “There’s definitely work that people respond to more, and sells better and things like that, but if I just showed those images there wouldn’t be a narrative anymore. It would defeat the purpose.” Moore also hopes that people look at his images with their own subjectiveness, as well as patience. “I think people can look at the work and take something away from each picture – photography is such a fast-paced thing now, and the way we look at images has completely changed. But that’s what I find interesting about working on a gallery wall... if you can take a deep breath and look at an image for more than three seconds, I think you can be touched by it, and remember a time or instance where you felt this same way.”

Too Late, So Soon runs until 6 January 2018 at Galerie du Jour Agnès b in Paris