As part of the launch of the Digital Schedule this season, the British Fashion Council and Starworks present ‘Starworks Conversations’, a service to provide an outlet for industry insiders to comment on the shows live as they unfold.
 
In line with the various developments in the presentation and communication of fashion across the globe, ‘Starworks Conversations’ will launch exclusively during London Fashion Week, A/W 2010. The project will harness key industry voices, unified in a seamless, live dialogue. With expert opinion, beauty and catwalk reviews and insider buzz from some of the industry’s leading journalists, bloggers and designers, Starworks Conversations, will be displayed on the London Fashion Week website, alongside the first ever digital schedule presentations and shows.
 
Viewers of the website will therefore be treated to unprecedented access to selected shows, watching them in real time and with the added element of live conversations and commentary, providing a back drop of immediate, genuine insider narrative from the voices that matter.
 
There are three main components to a Starworks Conversations channel: ‘Insiders’, ‘Fashion Fans’ and ‘Links’. ‘Insiders’, follows the authoritative voices of the brand. ‘Fashion Fans’ monitors any tweets or discussion of the brand taking place. And the ‘Links’ section pulls in any content that is tweeted surrounding the same topics.

Viewers can access Starworks Conversations via www.londonfashionweeklive.co.uk