Based on ideals of classic American clothing and Southern comforts, the Billy Reid presentation at Milk Studios sent out preppy boys in blazers and chinos, broken down twill, and stone-washes. Pairing English jacketing tweeds with 40oz. wool Melton military cloth, think 'horse traders' and 'pentecostal ministers', 'Lower East Side Folk' versus 'railroad workers'.

Billy Reid based in Florence, Alabama where the flagship shop and design studio are located on the town's Historic Court Street, design collections of men's clothing, shoes, boots, and accessories, and have launched a women's capsule collection. Mostly recenly they have collaborated with Stetson on their first Hatwear collaboration for Fall 2010. The marriage of Stetson’s heritage with the modern Billy Reid prospective on functional outdoor accessories articulates the collaboration for Fall 2010.

Billy Reid shops include the following locations: Bond Street, New York; Court Street, Florence, AL; King Street, Charleston, SC; Northpark Center, Dallas, TX;