Fashion / ShowAshish Womenswear S/S10The sequin king took us on the world cruise that was relaxed but with plenty of attitude.ShareLink copied ✔️September 20, 2009FashionShowText Dazed Digital Ashish Womenswear S/S10 Ashish didn't physically go on holiday but in his head, a world cruise from all over America to Africa took place and thus transferred over to sequinned pieces with literal depictions of maps and landmarks that looked like walking shimmering postcards. Offset with the sequins were tokens of style from sunny holiday destinations; shredded Bo Derek-esque tees, tie-dye back packs and Hawaii shirts. Exploring an element of sportswear, Ashish worked with Nike this season to produce sequinned homages to the famous tick. The visual postcards were then punctuated with heavy duty studs all over bleached denim jackets that hung louchely much like most of the collection.Dazed Digital: What was the starting point?Ashish: This was escapism but a much more relaxed escapism. There were dreams, a little more romantic, chilled out and a lot sexier. I haven't been on holidays in ages and thought 'oh my god that would be lovely' so I based my collection on a dream holiday. Italy, France, Africa, America and Hawaii - I'd love to go on a world cruise around those places!DD: Nike seems quite an interesting collaboration.Ashish: I've been quite obsessed with sportswear and I got in touch with them and they got excited because they like what I do. We thought it would be quite a cool thing to do a homage to Nike, almost like a tribute.DD: Where did those amazing studs come from?Ashish: I was looking at youth coutures and with the holiday thing I started looking at punks and I thought it would be interesting to do glamour punks and not go down the retro route. So I thought it would be great to mix them up with softer things like flowers and icecreams.DD: Where would you like to go on holiday?Ashish: I'd love to go to Hawaii! Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingTender portraits of Vietnamese youth in BerlinPhotographer Tracy Dong’s series Reassemblage portrays her chosen home among the Vietnamese diaspora in Berlin, and rectifies an act of historical erasureArt & PhotographyFilm & TV7 sex worker-approved films about sex work PumaEventWhat Went Down at Puma x Salehe Bembury launch in LABeauty10 of the hottest Instagram accounts fusing art, sex and eroticaArt & PhotographyDressing for a ball: Dazed serves football couture for summerMusicOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’ Nike FashionNike celebrates the culture of U.S. soccerBeautyWeight loss, dysphoria and the quest for ‘gendered’ bodiesBeautyThe sexiest flesh-baring Instagram accounts you need to followEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy