The British Fashion Council funded the wittily titled initiative 'Headonism' as curated by Stephen Jones, celebrating the new wave of emerging London milliners. The event took place as part of the 25 Years of British Fashion
celebrations and was the centrepiece to the inaugural
breakfast with The Mayor of London, Boris Johnson and Harold Tillman, Chairman
of the British Fashion Council who officially launched London Fashion Week September 09.
The participating milliners J. Smith Esquire, Little Shilpa, Noel Stewart, Piers Atkinson and Soren Bach showcased five couture
pieces from their forthcoming S/S 10 collections on a moving tableau
created by artistic director Michael Howells,
that was inspired by the architecture of the venue Somerset House (built in
1776) and classic Wedgwood Jasperware of the Georgian period. The
British Fashion Council is also sponsoring each milliner by providing
an exhibition space within the London Fashion Week exhibition of Designer
Collections which opened simultaneously with the event and the designs will then spend the rest of the week in the East Wing at Somerset
House.
