Fashion / IncomingSouth Side of the SunA psychedelic menswear shoot, photographed by RJ Shaughnessy and styled by Jem Goulding.ShareLink copied ✔️June 16, 2008FashionIncomingText Jem Goulding South Side of the Sun With RJ Shaughnessy behind the lens and myself styling, this shoot was a nod to the psychedelic 70s mood that will dominate this summer. It was also a bit in tribute to Aldous Huxley's "soma" idea, a concept RJ and I are fascinated with in terms of the state of the world. The location reminded us of the "reserve" in Huxley's Brave New World.May the line between good trip and bad be blurred in the name of escape.CREDITSPhotography RJ ShaughnessyStyling Jem GouldingModel James Crabtree at SelectSpecial Thanks to Miu Miu, Vivienne Westwood and Prada Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingTender portraits of Vietnamese youth in BerlinPhotographer Tracy Dong’s series Reassemblage portrays her chosen home among the Vietnamese diaspora in Berlin, and rectifies an act of historical erasureArt & PhotographyArt & PhotographyDressing for a ball: Dazed serves football couture for summer PumaFashionSalehe Bembury’s Puma collection is a love letter to the football communityFilm & TV7 sex worker-approved films about sex workLife & CultureIlia Malinin breaks the ice – and his silenceMusicOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’Beauty10 of the hottest Instagram accounts fusing art, sex and eroticaBeautyHoroscopes June 2026: Love deeply, take risks, and embarrass yourself Nike FashionNike celebrates the culture of U.S. soccerEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy