Dazed Digital | South Side of the Sun
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South Side of the Sun

A psychedelic menswear shoot, photographed by RJ Shaughnessy and styled by Jem Goulding.

Text by Jem Goulding   |   Published 16 June 2008

With RJ Shaughnessy behind the lens and myself styling, this shoot was a nod to the psychedelic 70s mood that will dominate this summer.  It was also a bit in tribute to Aldous Huxley's "soma" idea, a concept RJ and I are fascinated with in terms of the state of the world. The location reminded us of the "reserve" in Huxley's Brave New World.


May the line between good trip and bad be blurred in the name of escape.


CREDITS

Photography RJ Shaughnessy
Styling Jem Goulding
Model James Crabtree at Select
Special Thanks to Miu Miu, Vivienne Westwood and Prada

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