Fashion / IncomingWode by BoudiccaThe fashion label's first foray into scent results in a war paint perfume that is intended to be sprayed aggressively.ShareLink copied ✔️October 22, 2008FashionIncomingText Susie Lau Wode by Boudicca We knew that if the label Boudicca were going to release a perfume, it sure as hell would not come in a curvy delicate crystal bottle with a powder pink atomiser. However, we probably didn't expect a scent that gets its origins from Queen Boudicca (Boadicea)'s legend; that her and her tribe wore a cobalt blue war paint that was supposed to give them a ferocious look as they advanced into battle. The trickery of Boudicca's perfume Wode (derived from "Woad" a deep blue plant extract used in tribal marking paste) is that despite its appearance in a classic spray paint can, when sprayed, a vibrant cobalt blue mist appears and automatically begins to fade and within seconds, all that is left is the scent. The mysticism of scent is well and truly injected with this sort of perfume wizardry and it's a scent that is certainly not meant to be delicately dabbed on the wrists of Keira Knightley types. The scent of Wode is heady and powerful what with elements like hemlock extract (supposedly Boudicea's suicide poision of choice) and raw opium when is meant to settle into something more subtle. Zowie Broach and Brian Kirkby of Boudicca could not have produced Wode by themselves and they enlisted the help of Geza Shoen of cult fragrance company Escentric Molecules, which Kirkby and Broach are big fans of and International Flavors & Fragrances (IFF) and fragrance consultant Sarah Aurora Irvine. Broach and Kirkby are naturally pleased with the results: "“Wode has been a magnificent journey for us. We have not only learnt so much about the science and technology around creating an idea to its conclusions, but to have had the education of olfactory with beauty and meaning from both Geza Schoen and Susan Aurora Irvine has been amazingly inspiring.” Available to buy online. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingTender portraits of Vietnamese youth in BerlinPhotographer Tracy Dong’s series Reassemblage portrays her chosen home among the Vietnamese diaspora in Berlin, and rectifies an act of historical erasureArt & Photography Nike FashionNike celebrates the culture of U.S. soccer PumaFashionSalehe Bembury’s Puma collection is a love letter to the football communityArt & PhotographyDressing for a ball: Dazed serves football couture for summerFashionGriff: ‘Finding my style was almost a defence mechanism’Film & TV7 sex worker-approved films about sex workLife & CultureIlia Malinin breaks the ice – and his silenceMusicEQ are the new face of Argentina’s electronic undergroundBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy