Stuart Vevers opted to present Loewe's S/S 09 collection in the famous Parisian music hall Folies Bergère and for Vevers' second season at Loewe, there was no stopping him from saying what he wants to bring to the label. In the same way that he made Mulberry contemporary and relevant again, the same intentions goes towards the Spanish label. This season though, Vevers looked to Loewe's past, and in particular the 70s' provided the basic influence for the silhouettes. It was also at this time that the Loewe logo was established. He wove this through the collection, on jewellery, buttons and even a logo-ed denim jacket that in the context of being paired with a grey patent skirt and chunky gold rope belt was successfully OTT and blingtastic.

By doing a static presentation, it invited people to really look at everything up close, to notice that everything smacks of painstaking technique and finesse. In this current economical state, is precisely when multi-shaded sequins, hand embroidered polka dots, delicate silk petal relief effects and matt ostrichskin (to name but a few) should be celebrated. The overall polish of the collection doesn't mean eclecticism is sacrificed as Vevers cleverly sneaks in paint splattered bags, chunky goggle-like glasses and seriously oversized jewellery into the ensembles. Shoes were also similarly decadent and were adorned with frills and the heels were supported by exposed gold coils and Stephen Jones added the finishing touch with sailors' caps and veiled hats.